Adam Goldenberg co-founded and currently co-CEOs JustFab along with Don Ressler. Together, the two have successfully grown a business and developed brands at http://rgtadvisors.com/bio/adam-goldenberg/. Goldenberg is already very experienced at running businesses, having founded his first, Gamer’s Alliance, in 1997 when he was 16. However, this was only the beginning of his career. In 1999, after selling them Gamer’s Alliance, he began a professional relationship with Intermix Media that would continue for nearly a decade. Goldenberg rose to become its COO, the youngest ever at a publicly traded company.
Then a very fortuitous business relationship occurred. It was while serving as its COO at Intermix, that Goldenberg met Ressler. After Intermix was sold in 2006, Goldenberg and Ressler partnered to start their own business. The two decided on what was in demand: Women’s fashion accessories on vator.tv. To aid them in their quest, they enlisted the services of fashion mogul, Kimora Lee Simmons. Their first partnership was Intelligent Beauty. Then they founded their current business, JustFab Inc., in 2010. This may be the most successful of their companies, having grown into several other countries and becoming the parent company of JustFab, FabKids, Fabletics, FL2, Fabkids, and ShoeDazzle.
It currently employs over 2,000 workers and has around 35 million regular customer members on styleforum.com. And it continues to skyrocket in growth and sales. Every year since its founding it has topped over $650 million in annual sales. Adam Goldenberg is also affiliated with Brentwood Cosmetics, Alena, and the Performance Marketing Group of Intermix, all of which he has served as president since 2004. The JustFab website gives applicant customers a Fashion Personality Test and based on that test makes apparel, shoes, accessory, and handbag suggestion from among its extensive line.
All of these stores target women who are into fashion and shopping. Adam Goldenberg is also a much in demand speaker. Last July, at the Digital Experience Workshop in California he discussed his ideas on how to revolutionize the retail. He says fashion retail is changing and Just Fab is staying right with it and is thus remaining very successful. He sees the real growth of retail being online.