With The Deft Application Of Direct Sales And A Fair-Minded Desire To Share Health Wealth, Bernardo Chua Has Lifted Organo Gold To The Top Of The Direct Sales Heap
With a traditional marketing approach, which is what many businesses use, products get manufactured in volume before they are redistributed to be purchased by consumers at retail venues. By contrast, the direct sales approach empowers company employees to sell company products directly to the consumers. Renowned makeup purveyors, Mary Kay and Avon, have used this technique for generations. Another breaker with traditional retail techniques, Amway, has famously used the direct sales approach to market everything from home goods to vitamins since 1959.
But, it isn’t only American business owners that like a direct sales approach.
Proof that the direct business model has appeal for business owners the world over comes from the example of Bernardo Chua, a business man of Chinese heritage, although he grew up in the Philippines. His company, which specializes in coffee, tea and supplements that include the oriental fungus, Ganoderma Lucidum—widely touted for its purported health-giving properties—has made excellent use of the direct business model. More information about Chua and his company can be found on Linkedin
Currently, Chua’s company, Organo Gold, (rebranded as Organo in 2015) has 1 million distributors around the globe, making it the 55th biggest direct-selling company in the world. In the category of food supplements, Organo Gold has merited recognition from the National Shoppers Choice as a top direct selling company.
Before creating Organo Gold, Bernardo Chua was a CEO of Gano Exel, first in the Philippines, and then expanding distributorship to Hong Kong, Canada and the U.S.A. Besides his obvious deftness as a businessperson, Chua’s personal knowledge of Ganoderma has provided him with an added impetus to ensure that the mushroom’s purported health-giving effects should be made available to all. To that end, Chua funds research to give his company first access to new findings and works in close proximity with those that produce the highest quality Ganoderma, to ensure the fairest price.