Category: Fashion

18 Oct

The Fabulous Secret to the Growth of Fabletics

Online membership companies are taking the web by storm these days from Birchbox to Gwynnie Bee, companies are ensuring that they stay relevant during the days of Amazon. Brick and Mortar locations are feeling the pressure from sites such as Amazon who is one of the largest clothing online sellers to date. Kate Hudson’s Fabletics has figured the secret to keeping consumers happy by providing them with the best of both world’s; online shopping and Physical Retail locations. This genius idea has made them $250 million in a short time span of three years. Fabletics as a company has taken the time to use collected information from their subscribers that puts them at an advantage over other retailers.

 

When was the last time you walked into your favorite store, tried on clothes and those clothes ended up in your virtual shopping cart before you could leave the store? The answer is nowhere (unless you have been to a Fabletics store). Fabletics knows that when people are in the stores they are also looking online. It is the ability to browse and shop online without having to come into a store. With meshing the two of these together they have created a win-win situation for them and for their members. Fabletics has named this “Reverse Showrooming.” This genius idea allows members and non-members to come into a store and browse around.

 

Non-members then become members before they walk out of the store because they are intrigued by the quality of the garments paired with stylish prints and patterns that they just cannot live without. Consumers are given options, polled for what they like and Fabletics provides them with the items that appeal to them. Not interested in an automatic, recurring subscription, Fabletics has that covered too. You can suspend your service for the months you are not interested in receiving product. Now that is a plus! Only pay for the months you want to receive orders.

 

Teri Hutcheon, blog writer of A Foodie Stays Fit, published a review of Fabletics and spoke very highly of the company. One perk she enjoys is that of the service suspension. Teri also raved about the quality of the product, the various styles that are offered, and how durable and comfortable the material is in comparison to the value or price paid. One of the many plus’s that she mentioned was that of the lifestyle survey. This survey asks questions about your activity levels, body type, and interests to match up styles, colors and new items that match your lifestyle.

 

Want to know what your Fabletics survey says about you? – Visit the website www.fabletics.com to take the quiz and learn more.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

16 Aug

The Factors that Play into the Fit of Clothes and How Fabletics Addresses Them

When people think about whether a piece of clothing fits or not, they tend to hold a simplistic view. For one thing, the common thought about fit depends on whether the clothes are big enough. However, there is a lot more to it than that, especially when it comes to women’s clothing. For one thing, body type does play a part in it. One of the frustrating aspects of clothing is to find something that looks right but is too tight. Then when one goes a size up, they find that while it fits better, the cut may reveal too much.

 

One of the issues in the fashion industry is that clothing companies tend to make clothes for fewer body types than there really are. Fortunately, there is a company like Fabletics that makes sure that it is providing something for all body types. Therefore, one can easily find something that fits them perfectly. This means that women don’t have to feel self conscious in an outfit that they thought was cute but didn’t fit just right. With perfectly fitted clothes, women can walk with confidence. Given the area that Fabletics works in, women can wear well fitted clothes to work out with confidence.

 

Kate Hudson is all about building with Fabletics. She wants to help women build their confidence and sense of self worth so that they can appreciate themselves. With Fabletics, women can appreciate the creativity that goes into their clothing choices. Finding clothes that fit well can be tricky for people. This can actually intimidate them away from shopping online. Fortunately, Fabletics makes sure that people have a way to find out their size and how well some of the clothes are going to fit on them.

 

Fabletics is willing to give women one of the best opportunities to easily build their self confidence and bring forth a greater sense of accomplishment when it comes to their style. All they have to do is sign up for an account and pay the membership fee so that they can get a lot of special deals when it comes to high fashion and style.

3 May

Fabletics Tries New Things

Since Fabletics first came onto the market, they have sold their items exclusively on their own site. They realized that this worked for them and it was something that they really did not see the need to change no matter what was going on with the company. They felt that selling on their own site was the only way that they could avoid having to compete with themselves and it was something that they worked very hard to make sure was going the right way for them. Because of the way that things were done with the company, they wanted to make sure that they were going to be able to get more out of the sales.

 

For this reason, they chose to sell on another platform aside from the site that they had typically sold their outfits on. It took some time for the creators of Fabletics to decide which avenue would be the best for them to sell their items from but they decided that the only way to go would be through the Amazon platform. This was a place where they would not have to compete with themselves and it was something that they were confident in because many people had good results with it.

 

When customers of Fabletics visit Amazon, they should still take the style quiz so that they will be able to know what works best for them. While shopping on the Amazon platform causes customers to lose the stylist aspect of the site, it is something that is traded off for being able to get the clothing items more quickly. The people who choose to shop on Amazon are usually doing so out of convenience for being able to get more from the brand that they have and from the options that are made available to them.

 

It is important to recognize that Amazon and the website are not the only places that you can purchase Fabletics outfit. In another move to make the company more convenient for all customers, they have decided to open some flagship stores. These are places where people are able to go to get the clothing items that they want. The convenience of this is in that people can do it while they are out shopping for other things that they might need to be able to have for different types of purposes while they are doing more with their workout outfits.

3 May

Fabletics Tries New Things

Since Fabletics first came onto the market, they have sold their items exclusively on their own site. They realized that this worked for them and it was something that they really did not see the need to change no matter what was going on with the company. They felt that selling on their own site was the only way that they could avoid having to compete with themselves and it was something that they worked very hard to make sure was going the right way for them. Because of the way that things were done with the company, they wanted to make sure that they were going to be able to get more out of the sales.

 

For this reason, they chose to sell on another platform aside from the site that they had typically sold their outfits on. It took some time for the creators of Fabletics to decide which avenue would be the best for them to sell their items from but they decided that the only way to go would be through the Amazon platform. This was a place where they would not have to compete with themselves and it was something that they were confident in because many people had good results with it.

 

When customers of Fabletics visit Amazon, they should still take the style quiz so that they will be able to know what works best for them. While shopping on the Amazon platform causes customers to lose the stylist aspect of the site, it is something that is traded off for being able to get the clothing items more quickly. The people who choose to shop on Amazon are usually doing so out of convenience for being able to get more from the brand that they have and from the options that are made available to them.

 

It is important to recognize that Amazon and the website are not the only places that you can purchase Fabletics outfit. In another move to make the company more convenient for all customers, they have decided to open some flagship stores. These are places where people are able to go to get the clothing items that they want. The convenience of this is in that people can do it while they are out shopping for other things that they might need to be able to have for different types of purposes while they are doing more with their workout outfits.