Flavio Maluf is the founder and the chief executive officer of Eucatex a wood company that was launched in 1951, and it uses Eucalyptus tree as its primary raw material for all its productions. Eucatex invests in the process of reforestation to guarantee future supply and also to support the environmental society. Eucatex has been excelling in the wood products industry providing floors, partitioned doors, wood fiber sheets, paints and varnishes from Brazil. The corporate headquarters of Maluf`s company are located in the city Sao Paulo (SP) although it has established other offices and units all over Brazil. Eucatex has developed an Environmental Education program known as “Casa da Naturezaˮ. Learn more at mundodomarketing.com about FlavioMaluf
The Environmental Education Program (PEA) has partnered with various cities in Sao Paulo including Bofete, Anhembi, Avare, and Salto. The program is mainly concerned with the public schools’ students who benefit from the set objectives of the project. Since its establishment of this program more than 27, 000 people have enrolled. Some of the set targets for the Eucatex Environmental Education program include;
- Explain the methods of environmental preservation.
- Elaborate the importance of correct management of forests through reforestation projects.
- To define the significance of Eucalyptus tree as a primary raw material for most forest-based products.
- Learn about urban tree planting, its relevance to the society and the afforestation process in the degraded areas.
Eucatex works closely with the members of the society, its specialists visit them and shares new afforestation ideas. Members of the society in return invents on possible forest operations and carry socioeconomic diagnoses. This program has contributed to high living standards.
For 67 years, Eucatex company has been acknowledged since all its products are natural and environmentally friendly. Flavio Maluf has contributed much to the continuous growth of the company by investing in sustainability and other social actions.