Luiz Carlos Trabuco Cappi has unarguably had an outstanding career at Banco Bradesco. Succeeding in any country’s banking industry is difficult, let alone maintaining the private Banco Bradesco’s size and performance among the top three major financial institutions in all of Brazil – right behind Indonesia in terms of population, ranking fifth in the world; Brazil also has a top-notch economy relative to every other nation’s economic output.
As of 2018, Luiz Carlos Trabuco Cappi will celebrate his 50th year with Bradesco – also known as Banco Bradesco SA, where “SA” stands for South America. He started toiling away for the then-young company with only 20-odd years under its less-than-corporate belt immediately after finishing compulsory secondary schooling at the age of 17.
Mr. Trabuco climbed through every rank possible within Bradesco’s organization
Banco Bradesco didn’t promote Luiz Carlos Trabuco Cappi – at least not any meaningful promotions relative to the bumps in workplace rank he has received over the last two decades – much until after he showed leadership, poise, and care for cross-departmental efficiency as the director of marketing.
At the age of 32, some 15 years’ experience at Bradesco made him comfortable enough within the organization to revamp its communications policies with reporters, journalists, and curious businesspeople. Rather than keeping the company’s information as secret as possible under perpetual lock-and-key, Luiz Carlos Trabuco Cappi decided to openly share all information that didn’t include things like trade secrets, customer information, and other sensitive information.
Banco Bradesco immediately became more popular among Brazilians because no other bank had made such a firm push towards transparency among all ranks and departments of the business. Rather than being obligated to send all inquiries regarding interviews to public relations or communications departments within Banco Bradesco, all employees were free to chat with literally anyone as long as super-sensitive topics weren’t touched on.
Luiz Carlos Trabuco Cappi isn’t at the top anymore
Mr. Trabuco is not at the top of Banco Bradesco’s executive chain of command anymore, though he is the President of the Council at the company – the position roughly translates to being the chairman of a company’s board of directors.
If you wish to learn more, you may check https://pt.wikipedia.org/wiki/Luiz_Carlos_Trabuco_Cappi.