Since Fabletics first came onto the market, they have sold their items exclusively on their own site. They realized that this worked for them and it was something that they really did not see the need to change no matter what was going on with the company. They felt that selling on their own site was the only way that they could avoid having to compete with themselves and it was something that they worked very hard to make sure was going the right way for them. Because of the way that things were done with the company, they wanted to make sure that they were going to be able to get more out of the sales.
For this reason, they chose to sell on another platform aside from the site that they had typically sold their outfits on. It took some time for the creators of Fabletics to decide which avenue would be the best for them to sell their items from but they decided that the only way to go would be through the Amazon platform. This was a place where they would not have to compete with themselves and it was something that they were confident in because many people had good results with it.
When customers of Fabletics visit Amazon, they should still take the style quiz so that they will be able to know what works best for them. While shopping on the Amazon platform causes customers to lose the stylist aspect of the site, it is something that is traded off for being able to get the clothing items more quickly. The people who choose to shop on Amazon are usually doing so out of convenience for being able to get more from the brand that they have and from the options that are made available to them.
It is important to recognize that Amazon and the website are not the only places that you can purchase Fabletics outfit. In another move to make the company more convenient for all customers, they have decided to open some flagship stores. These are places where people are able to go to get the clothing items that they want. The convenience of this is in that people can do it while they are out shopping for other things that they might need to be able to have for different types of purposes while they are doing more with their workout outfits.